The job of an advertising agency is to be the best “executive assistant” for your client by representing their brand, product and service in all aspects in the best light possible, all the time.

You have to be the “best of the best” of friends, understanding all aspects of products and services.
You can do this because of years of experience in creating, writing with rewriting, photographing and
diving head first into all that is for your client which creates confidence in your ability.

To walk with confidence is to walk tall. It helps when you are 6’4”. Looking above everyone else to make sure the coast is clear as well as being aware of any objects that might be in the way cannot be done laying on the ground. In other words, you have to be on top of things.

Jorge Luis Molina